Head of Brand Growth & Strategic Partnerships
Location: Vilnius, Lithuania
Lumos Recruitment is a top - notch recruitment agency focused on connecting exceptional talent with leading companies across IT, Finance & Accounting, Marketing & Sales, and Executive Management roles. With a proven track record of successful placements and expertise in niche recruitment, we go beyond traditional hiring practices to deliver tailored, high-quality recruitment services that meet the specific needs of your business.
Our Client is a fast-growing consumer goods company building and scaling a portfolio of consumable healthcare products across Western European markets. The company operates multiple brands through leading e-commerce channels, major marketplaces, and direct-to-consumer platforms, creating a strong omnichannel commercial ecosystem. With proven traction across Western Europe, the business is now entering its next growth phase focused on expanding brand presence, scaling customer acquisition, and accelerating international expansion.
This is a newly created senior, hands-on role for someone who enjoys building rather than maintaining. As the Head of Brand Growth & Strategic Partnerships, you will play a key role in shaping and accelerating the growth of an ambitious international consumer brand. The position combines strategic thinking with hands-on execution and is ideal for someone who thrives in fast-moving environments, enjoys experimentation, and takes full ownership of outcomes.
You will have the opportunity to shape the company’s brand growth strategy, develop and scale new acquisition channels, support strategic partnerships, and build a scalable marketing engine that drives continued international expansion across Western Europe. Working closely with founders, internal teams, and external partners, you will operate across brand marketing, performance channels, and marketplace growth, ensuring strong alignment between creative brand building and measurable commercial performance.
The role requires someone who is comfortable taking initiative, executing directly, and bringing structure to scaling marketing efforts across multiple markets.
What You’ll Do
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Own the full customer journey, especially at the “top of funnel” level.
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Lead growth initiatives across paid, organic, partnerships, influencer, and affiliates.
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Strengthen brand presence and execute market expansion strategies.
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Develop strategic partnerships that support long-term growth.
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Improve conversion performance through data-driven experimentation and optimization.
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Collaborate cross-functionally and help shape marketing processes and strategic priorities.
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Your KPIs will be: web conversion %, branded searches, and new sales.
Who you are
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5+ years of experience in growth, brand, performance marketing, e-commerce, or related fields.
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Proven success in scaling consumer-focused brands and managing the full customer acquisition funnel.
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Hands-on experience across key growth channels, including paid media, affiliate, influencer, SEO, partnerships.
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Strong understanding of conversion rate optimization, experimentation, and performance analysis.
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Experience growing brands in Germany and/or other Western European markets.
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Experience working with physical consumer products.
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Strong analytical mindset with a data-driven approach to decision-making.
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Excellent English communication skills.
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Self-driven and proactive, with the ability to combine strategic thinking with hands-on execution in a fast-paced environment and collaborate effectively across teams.
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Interest in AI and willingness to deepen knowledge in the field.
What you will get in return
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Opportunity to build and shape a key growth function with real impact on the business.
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High ownership and influence over strategic and commercial decisions.
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Direct collaboration with founders and senior leadership.
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Hybrid working model with flexibility.
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Supportive, entrepreneurial, high-performing team environment
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Compensation: 4,800 – 6,700 EUR gross per month + Performance Bonus + Stock Options, depending on experience.
Monthly Salary:
4800 - 6700 EUR Gross / Month + Performance Bonus + Stock Options